E-commerce

In addition to developing fully transactional e-commerce software platforms, Kite Systems has the experience to advise on e-commerce operation from an end-to-end perspective. This may involve setting up an e-commerce solution from scratch, or seeking to improve the performance and profitability of your existing solution. Areas where our expertise can help you include:

Look and Feel

Site design and architecture to ensure a fulfilling user experience is presented to existing and potential customers and that the maximum sales potential is leveraged from the site. 

Usability

Usage reviews to understand how visitors navigate around your site. This is crucial in reducing barriers to purchase to improve conversion of site visitors into customers. We can instruct you on how to get the most from your analytics data, identifying the drop-off points in the purchase process and resolving these issues.

Online Marketing

Online marketing to drive traffic to your site. We can help you to devise an appropriate mix of Search Engine Optimisation (SEO) and Pay per Click (PPC) advertising as well as advising on the use of affiliate networks and traditional banner advertising to maximise ROI from your advertising budget. 

Payment Processing and Security

Payment processing and fraud protection are an integral part of e-commerce operation and Kite Systems has extensive experience in these fields. We can help you to select the right payment model and service providers for your business and ensure that your customers' security is protected throughout.

Offline Fulfillment

We can advise on all aspects of fulfilling your customers' orders, from warehousing of product to carrier distribution to the consumer. We have the knowledge to define end to end physical distribution networks and ensure that warehouse and ERP systems are integrated with your customer facing e-commerce offering to provide a seamless user experience and an automated product despatch system.